The model of soil environmental geochemical baseline was built by application a normalization procedure.Based on the baseline model and the normalization procedure, the authors assessed heavy metal pollution in Panzhihua region.The results showed heavy metal pollution in Panzhihua region characterized as follow: a.Cd was uncontaminated; b.Co, Cr, Ni, Pb were slightly contaminated; c.As and Zn were slightly to moderately contaminated; d.heavy metal pollut ion mainly distributed in industrial and mining area.